Do you agree with this statement? Give an example of a current company that illustrates the truth in Drucker’s comments. Be specific as to how the business you chose is at the forefront of both marketing and innovation. ( 275 words ) ( APA format ,3 references . ,Abstract ,introduction ,conclusion ,references .
Peter Drucker, who has been described as the founder of modern management, said, “A business has two–and only two–basic functions: Marketing and innovation. Marketing and innovation produce results; all the rest are costs.”