Prepare a double-spaced analysis of Southwest Airlines. The paper should be 3 pages (300 words per page) **excluding the cover page and reference page.

The paper should exhibit some critical thinking on the part of the student about the assigned reading.

Answer the following questions in the paper:
-What is Southwest’s competitive strategy? How does it make money?

-What are the sources of Southwest’s competitive advantage? How are these sources produced and sustained?

-To what extent are these sources of advantage difficult to imitate and likely to persist over time?

-To what extent is Southwest’s success based on Herb Kelleher (co-founder & former CEO)?

-Who are their direct competitors and how serious is the competitive threat? Can they duplicate Southwest’s business model?

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