The paper should exhibit some critical thinking on the part of the student about the assigned reading.
Answer the following questions in the paper:
-What is Southwest’s competitive strategy? How does it make money?
-What are the sources of Southwest’s competitive advantage? How are these sources produced and sustained?
-To what extent are these sources of advantage difficult to imitate and likely to persist over time?
-To what extent is Southwest’s success based on Herb Kelleher (co-founder & former CEO)?
-Who are their direct competitors and how serious is the competitive threat? Can they duplicate Southwest’s business model?