BUSINESS PLAN ESSENTIALS
Company purpose
Define the company/business in a single declarative sentence.
What is your elevator pitch? (Max 1 minute)
Problem
Describe the pain of the customer
Outline how the customer addresses the issue today.
Solution
Demonstrate your company’s value proposition to make the customer’s life better.
Why now
Set-up the historical evolution of your category.
Define recent trends that make your solution possible.
Market size
Identify/profile the customer you cater to.
Calculate the size of your market
Competition
List competitors
List competitive advantages
Product
Describe your product (functionality, features, architecture, intellectual property).
Development roadmap.
Business model
Revenue model
Pricing
Average account size and/or lifetime value
Sales & distribution model
Team
Founders & Management
Board of Directors/Board of Advisors
Financials
Profit and Loss
Cash flow
Break-even analysis
Total $ required to launch
How will you fund it?

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